Digital decoration technology: packaging as a multi-sensory experience

From the packaging to the work of art: Digital direct printing opens up completely new possibilities to inspire your consumers. How? For example, by printing three-dimensional container structures in a targeted manner - or by creating them yourself using digital embossing.

Sounds like a great burden on production? Absolutely not: With DecoType technology, you can conjure amazing multi-sensory effects at the touch of a button.

German Packaging Award 2020: Krones wins in the “Sustainability” category

On 25th August, the German Packaging Institute announced the German Packaging Award 2020 winners. Both Krones AG and its subsidiary, Dekron, can look forward to receiving an award in the “Sustainability” category. The prize-winning entry involves a beverage bottle, the design and lifecycle of which were comprehensively created in accordance with sustainability criteria. Both the bottle and all of the related technologies are already available as marketable products.

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The magic of direct printing
AB InBev is working on innovative packaging designs in its Tattoo Alpha Plant – with DecoType direct printing technology from Dekron.
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